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Lead Generation
Scrape Creator Emails from Google & Cold Email at Scale
Uses Google search operators to scrape Instagram creator emails for free, verifies them, and cold emails at scale to negotiate sponsored post deals. Designed for brands or agencies doing influencer outreach on a budget, targeting the cheapest creators with trackable ROI.
Tools
💡 Why this flow is clever
Exploits Google's free indexing of public Instagram bios to source millions of creator emails without any paid database — completely bypassing expensive influencer marketplace fees.
triggerGOOGLE SEARCH
Use search operator to surface Instagram pages containing Gmail addresses
Run the query 'site:instagram.com "@gmail.com" + {KEYWORD}' in Google, replacing {KEYWORD} with your niche (e.g. 'fitness', 'travel', 'mom blogger'). Google indexes public Instagram bios that contain email addresses. Use a scraping tool like Phantombuster, Apify, or a simple Python script with SerpAPI to paginate through results and extract raw page text at scale — potentially millions of results across niches.
actionREGEX (PYTHON / GOOGLE SHEETS / ANY SCRIPT)
Parse raw scraped text to isolate valid email addresses
Apply a standard email regex pattern (e.g. [a-zA-Z0-9._%+-]+@[a-zA-Z0-9.-]+\.[a-zA-Z]{2,}) to the scraped HTML or text output. This can be done in Python (re module), Google Sheets (REGEXEXTRACT), or tools like Bardeen or Make. Output a clean deduplicated CSV list of raw email addresses tied to creator profiles.
actionMILLIONVERIFIER
Bulk verify email list to remove invalid, disposable, or risky addresses
Upload your CSV to MillionVerifier and run a bulk verification job. Filter results to keep only 'Good' status emails — removing invalid, catch-all, and disposable addresses. This protects your sending domain reputation and improves deliverability before loading into your cold email tool. Export the clean verified list.
actionINSTANTLY AI
Upload verified leads and launch personalized cold email sequences asking for post pricing
Import the verified email list into Instantly AI. Set up a campaign with a simple, direct sequence: introduce yourself/brand, ask what they charge for a sponsored post, and include a CTA to reply with their rate card. Use Instantly's sending account rotation and warm-up features to maximize inbox placement. Personalize with {first_name} or niche-based variables if available. Set follow-up steps for non-responders at Day 3 and Day 7.
actionINSTANTLY AI / GOOGLE SHEETS
Collect reply data and sort creators by quoted post cost
As replies come in with pricing, log them in a Google Sheet or use Instantly's reply tagging to categorize responses. Sort by quoted price ascending. Filter for creators whose audience aligns with your target demographic. Prioritize the lowest-cost creators who meet your minimum follower/engagement threshold to maximize budget efficiency.
actionGOOGLE SHEETS / UTM TRACKING / LOOKER STUDIO
Monitor which creator posts drive clicks, conversions, and ROI
Assign unique UTM parameters or trackable links (Bitly, PixelMe, or your own domain) to each creator partnership. Log post dates, creator handles, cost, and link in a master Google Sheet. Connect to Looker Studio or use a simple dashboard to compare cost-per-click and cost-per-conversion across creators. Double down on creators with the best performance metrics.