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RunGTM

2 flows across Zapier, Clay, Make, and more

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Data Enrichment0

Unified TAM Scoring System to Align Sales & Marketing

Build a single enriched and scored Total Addressable Market list that both sales and marketing work from simultaneously, eliminating misalignment and the leads blame game. Designed for B2B GTM teams, it enriches accounts with firmographic, technographic, and intent signals, then tiers them by ICP fit. The outcome is a shared pipeline focus where marketing drives pipeline from target accounts instead of chasing MQL volume.

ClayFullEnrichBuiltWithCrunchbaseCRM
Clay→FullEnrich→BuiltWith→Crunchbase→ +6
by @itsalexvacca
Lead Generation0

Unified TAM Scoring System to Align Sales & Marketing

Build a single enriched and scored Total Addressable Market list that both sales and marketing work from simultaneously, eliminating the misalignment that causes the leads-are-garbage blame game. Designed for B2B GTM teams, it uses firmographic, technographic, and behavioral signals to tier accounts by fit and intent. The outcome is a shared prioritized account list where marketing runs campaigns and sales runs outreach against the same targets with the same context.

ClayFullEnrichBuiltWithTheirStackCrunchbase+3
Clay→FullEnrich→BuiltWith→TheirStack→ +8
by Anonymous