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RunGTM

2 flows across Zapier, Clay, Make, and more

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Lead Generation0

Unified TAM Scoring System to Align Sales & Marketing

Build a single enriched and scored Total Addressable Market list that both sales and marketing work from simultaneously, eliminating the MQL blame game. Designed for B2B GTM teams, this system tiers every account by fit using firmographic, technographic, and intent signals. The outcome is a shared pipeline focus where marketing drives campaigns and sales runs outreach against the same prioritized accounts.

CRM / SpreadsheetClay + FullEnrichBuiltWith + TheirStackCrunchbase + PredictLeads + LinkedIn Sales NavigatorClay+4
CRM / Spreadsheet→Clay + FullEnrich→BuiltWith + TheirStack→Crunchbase + PredictLeads + LinkedIn Sales Navigator→ +6
by @itsalexvacca
Data Enrichment0

Unified TAM Scoring System to Align Sales & Marketing

Build a single enriched and scored Total Addressable Market list that both sales and marketing work from simultaneously, eliminating misalignment and the leads blame game. Designed for B2B GTM teams, it enriches accounts with firmographic, technographic, and intent signals, then tiers them by ICP fit. The outcome is a shared pipeline focus where marketing drives pipeline from target accounts instead of chasing MQL volume.

ClayFullEnrichBuiltWithCrunchbaseCRM
Clay→FullEnrich→BuiltWith→Crunchbase→ +6
by @itsalexvacca