RunGTM

Unified TAM Scoring System to Align Sales & Marketing

Build a single enriched and scored Total Addressable Market list that both sales and marketing work from simultaneously, eliminating the misalignment that causes the leads-are-garbage blame game. Designed for B2B GTM teams, it uses firmographic, technographic, and behavioral signals to tier accounts by fit and intent. The outcome is a shared prioritized account list where marketing runs campaigns and sales runs outreach against the same targets with the same context.