Unified TAM Scoring System to Align Sales & Marketing
Build a single enriched and scored Total Addressable Market (TAM) list that both sales and marketing work from simultaneously, eliminating the misalignment that causes the sales vs. marketing blame game. Uses Clay as the enrichment hub pulling firmographic, technographic, and intent signals to tier every account. The outcome is a prioritized account list where Tier 1 gets personalized outreach and marketing campaigns, measured by pipeline generated from target accounts rather than MQL volume.
CRM / SpreadsheetClay + FullEnrichBuiltWith + TheirStackCrunchbase + PredictLeads + LinkedIn Sales NavigatorClay+4
CRM / Spreadsheet→Clay + FullEnrich→BuiltWith + TheirStack→Crunchbase + PredictLeads + LinkedIn Sales Navigator→ +6