Unified TAM Scoring System to Align Sales & Marketing
Build a single enriched and scored Total Addressable Market list that both sales and marketing work from simultaneously, eliminating the MQL blame game. Designed for B2B GTM teams, this system tiers every account by fit using firmographic, technographic, and intent signals. The outcome is a shared pipeline focus where marketing drives campaigns and sales runs outreach against the same prioritized accounts.
CRM / SpreadsheetClay + FullEnrichBuiltWith + TheirStackCrunchbase + PredictLeads + LinkedIn Sales NavigatorClay+4
CRM / Spreadsheet→Clay + FullEnrich→BuiltWith + TheirStack→Crunchbase + PredictLeads + LinkedIn Sales Navigator→ +6